Unscripted — Direct Response Ad Scripts (v3, both audiences)

29 October 2026 · Hook → Reasons → CTA · Meta (Facebook + Instagram), Reels/TikTok cuts

What changed in v3: removed every price, payment-plan and “price is on the page” line. Added $87M+ / eight-figure agency, 200+ closers and setters trained, 400+ applicants a month, certification and the HTS Sales Network. Added two new angles: “Why founders fire closers” and “EQ beats any script.” Kept the hooks that already work. The cut “I’ve already bought a sales course” line now ends on conviction, not a disclaimer.

Ad-account rules that still apply: no income figures or commission screenshots in the ads themselves (the earnings board lives on the confirmation page); no placement or job claims in ad copy (it can trigger Meta’s Employment category); no personal-attribute phrasing (“Are you broke?”); don’t name competitor trainings. Authority stats are fine.

AUTHORITY BANK (use one or two per ad)

PART A — CLOSERS ALREADY IN HIGH-TICKET (drives to the closer VSL)

Hooks

#Spoken (3–5s)On-screen
H1“You learned the questions. You follow the steps. And prospects still say ‘I need to think about it.’”Still hearing “I need to think about it”?
H2“‘What happens if nothing changes?’ Your prospect has heard that on call after call.”Do you sound like this?
H3“Over 400 closers apply to my agency every month. Most fail for the same reason.”Why most closers fail our interview
H4“Ten years in sales. Zero sales courses. Over forty million dollars in high-ticket deals.”0 sales courses. $40M+ sold.
H5 (new)“I run sales for founders. Here’s why they fire closers.”Why founders fire closers
H6 (new)“Emotional intelligence beats any sales script out there. Here’s proof.”EQ beats any script

SHORT 1 — Skit: “Do you sound like this?” (30s)

[0:00–0:10 — Re-enacted Zoom call. Closer: “So what happens if nothing changes?” Prospect: “…I guess things stay the same.” Closer: “Okay. And tell me why that’s important to you.” Prospect glances away. Freeze. Text: “That’s where the call died.”]

JULIEN: That’s the moment the call died. Not because the question is wrong — because your prospect has heard it from closer after closer. I run an eight-figure sales agency, and over 400 closers apply to us every month. Most sound exactly like this. Click below and watch the short video — then go listen to your last call.

SHORT 2 — Talking head: “Why most closers fail our interview” (30s) — NEW

JULIEN: Over 400 closers apply to my agency every month. Most of them fail the interview, and almost all of them fail for the same reason. They sound like a script. Same questions, same order, same fake “I totally understand.” The ones we hire sound like themselves, read the person and ask for the decision. We’ve trained over 200 closers to do exactly that. Click below and watch how.

LONG 1 — The Blind Spot (~80s)

[HOOK — Text: “Still hearing ‘I need to think about it’?”] If prospects keep going cold halfway through your calls, or saying “I need to think about it” after what felt like a great call, this is probably why.

[REASONS — stock questions pop up on screen] Most closers have taken the same popular trainings. So they ask the same questions in the same order. “What happens if nothing changes?” “Tell me why.” “I totally understand how you feel.” Your prospect has heard those on call after call. They recognise them, and their guard goes up.

Here’s the part nobody tells you: you can’t hear it. You’re doing exactly what you were taught. That’s why another course full of lines won’t fix it.

[AUTHORITY — HTS floor B-roll, text overlays] I’m Julien Copithorne. I’ve personally sold over forty million dollars in high-ticket deals, and my agency has done over eighty-seven million in sales. We hire closers every week, and we’ve trained over 200 of them with one method. It’s called Unscripted. We work on your real calls: your presence, your conviction, how you read the person and when to pivot. Keep the structure. Lose the script.

[QUALIFY] It’s for closers on an offer who’ll record their calls and take feedback. If you’re looking for a magic script, it’s not for you.

[CTA — “Watch the short video ↓”] Click below and watch the short video, so you can hear what your prospects have been hearing.

LONG 3 — “Why founders fire closers” (~70s) — NEW

[HOOK — Text: “Why founders fire closers”] I run sales for high-ticket founders. Here are the two kinds of closer they fire.

The first one sells at any cost. Overpromises. Pushes. The client refunds thirty days later, then leaves a bad review, and the offer takes the hit. The second one never asks for the sale. Great rapport, then “let me know what you think.”

The closer founders fight over sits in the middle. Sounds like a real person. Tells the truth about the offer. Asks for a clear decision with conviction. Clients who buy from them stay bought.

My agency has done over eighty-seven million dollars in sales, and that’s the only kind of closer we keep. We’ve trained over 200 of them. The method is called Unscripted.

[CTA] If you want to be the closer founders fight over, click below and watch the short video.

OBJECTION 1 — “I’ve already bought a sales course.” (~45s)

“I’ve already bought a sales course.” I hear that every week. That course probably gave you a structure. It also gave you the same questions, in the same order, as everyone else who bought it. That’s why prospects resist before you even present the offer. In Unscripted we don’t add lines. We take your real calls and find the exact moment you stopped sounding like you, and we fix it. It’s the same method we use on my own sales floor. Click below and watch the short video.

Headlines

  1. It’s not your offer. It’s how you sound.
  2. Keep the structure. Lose the script.
  3. Why 400 closers a month fail our interview
  4. Trained by the people who hire closers
  5. Sound like yourself — on purpose

Primary text

A — Blind spot: Prospects can hear the script. Most closers can’t. Watch the short video to hear what your prospects have been hearing, and what to do instead.

B — Credibility: $40M+ in high-ticket deals personally sold. $87M+ in sales at his agency. 200+ closers trained. Here’s how Julien Copithorne trains closers to sound like themselves on every call.

C — Mechanism: You learned the questions. You follow the steps. Prospects still go cold. Most closers took the same trainings, so they sound the same, and prospects recognise it within minutes. Unscripted works on your real calls: Presence, Conviction, Structure, Discovery and Objection Handling, built on emotional intelligence. Taught by an eight-figure agency that hires closers every week.

D — Hiring side: Over 400 salespeople apply to High Ticket Solutions every month. Most fail the interview for the same reason: they sound like a script. Unscripted trains exactly what we score. Certified graduates join the HTS Sales Network.

PART B — TRADITIONAL SALESPEOPLE (drives to the traditional VSL)

Hooks

#Spoken (3–5s)On-screen
H1“If you sell cars, insurance or real estate, here’s what changes the second you sell on Zoom.”Floor skills → on camera
H2“You can read a customer the second they walk in. On a Zoom call, half of that disappears.”Half your signals, gone
H3“Remote closing is a scam? Parts of it are. Here’s the part that isn’t.”Is remote closing a scam?
H4“Eight years selling furniture on a store floor. Now I run an eight-figure sales agency.”Store floor → eight-figure agency
H5[Showroom] “This is where I used to sell.” [Cut to Cabo terrace] “This is where I sell now.”Then / Now

Industry swap lines: Car sales: “If you sell cars, you already know how to read someone walking onto the lot.” · Insurance: “…walk someone through a big decision.” · Real estate: “…read a buyer at a showing.” · B2B: “…run a discovery meeting.” · Retail: “…read someone from the moment they walk in.”

SHORT 1 — “Then / Now” (30s)

[Showroom] This is where I used to sell. [Cut to Cabo] This is where I sell now. Eight years on a furniture floor, number one out of four hundred. Then I moved into remote high-ticket sales. Same skill, different room. Today my agency has done over eighty-seven million dollars in sales. If you sell for a living and want to see how the move works, click below and watch the short video.

LONG 1 — Floor Skills on Camera (~80s)

[HOOK] If you sell cars, insurance or real estate, here’s what changes the second you sell on Zoom.

[REASONS] I spent eight years selling furniture and appliances on a store floor, top salesperson out of more than four hundred. Then I moved into remote high-ticket sales, became the top closer at the agency I worked for and personally sold over forty million dollars in deals.

Here’s what I learned. Your skills transfer. Reading people, handling objections, talking to strangers all day — that’s most of the job. What changes is the camera. It takes away half your signals. So most people who make the move grab a script to fill the gap, and then they sound like every other closer.

[AUTHORITY] Today I run an eight-figure sales agency. We hire closers every week, and we’ve trained over 200 of them with the same method. It’s called Unscripted. You build the skill while you’re still selling where you are.

[CTA] Click below and watch the short video. It shows you what the job is, how it works and what nobody tells you about it.

LONG 2 — Q&A: “What is remote high-ticket sales, really?” (~85s)

What’s the job? Coaching, consulting and education companies sell programmes worth thousands. They run ads, people book calls, and a closer gets on Zoom and helps each person make a decision. From a laptop.

How does the pay work? Usually you’re paid a percentage of each sale. It rewards skill.

What’s the catch? The best offers want people who can already lead a real conversation on camera. That’s the skill gap.

Do I have to quit my job? No. Build the skill while you’re still earning.

CTA: I run an eight-figure sales agency, and over 400 salespeople apply to us every month. If you want to know what we look for, click below and watch the short video.

OBJECTION 1 — “I can’t walk away from a steady paycheck.” (~45s)

“I can’t walk away from a steady paycheck.” Good. Don’t. Build the skill while you’re still earning where you are. Practise on camera. Get feedback from a team that sells high-ticket every day. Then move when you’re certified and ready. Click below and watch the short video. It shows you how to make the move the right way.

OBJECTION 2 — “Isn’t remote closing a scam?” (~45s)

“Isn’t remote closing a scam?” Parts of it are. Here’s the part that isn’t. The job is real. Companies selling programmes worth thousands need people who can run a great sales conversation on Zoom. What earned the bad reputation is how some people sell the job: big promises with no skill behind them. My agency has done over eighty-seven million dollars in sales. We run a live sales floor, and we train people the same way we train our own closers. Judge us by what we actually do. Click below and watch the short video.

Headlines

  1. Your sales skills, on camera
  2. From the sales floor to your laptop
  3. You already know how to sell
  4. Trained by an eight-figure sales agency
  5. Remote high-ticket sales, explained by the people hiring

Primary text

A — Contrast: Eight years on a store floor. Now running an eight-figure remote sales agency. Julien Copithorne shows how the move actually works, and what nobody tells you about it.

B — Skill gap: Your skills transfer. The camera is the only new part. Watch how to bring what you already do in person to a Zoom call, without a script.

C — Authority: $87M+ in sales. 200+ closers and setters trained. 400+ applicants a month. Learn the exact method High Ticket Solutions uses to train its own closers.

FUNNEL ALIGNMENT